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Keith T. updated status

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Keith Temple

While not particularly tech-focused, this does present a great example of how user-research combined with a solid DX strategy can help refresh a brand as traditional as Fender guitars - The site itself is really basic, but allows the user to confgure, save and purchase their own Fender 'Custom' without the "Custom Shop" price - the upside from a DX perspective is that the user gets to create their own Fender (thereby massively increasing user-brand ownership:) and the Company gets huge amounts of prime user data - It's a win win!....K...................PS - Check out the sweet Strat I maxed out on. Not my usual style, but, it was go big or go home time! (It's at the bottom)

http://mashable.com/2016/06/14/fender-guitar-nike-id/#SZ3tli_IoOqa http://shop.fender.com/en-US/mod-shop/ http://shop.fender.com/en-US/mod-shop/stratocaster/0181900706.html

Medium kt   whiteboard

Keith T. updated status

Medium kt   whiteboard

Keith Temple

As more and more emojis emerge, more and more users are left scratching their heads...maybe a little more user research before publishing might have been an idea...but also, at what point do you give up on some 'cartoonised' 'face' to express, "I'm sorry Sarah, but I totally forgot your birthday drinks the other night...well, to be honest, I didn't, I just fancied staying in with a pizza'...an interesting design challenge no doubt...K :)

http://www.techinsider.io/science-reveals-the-most-confusing-emoji-2016-4

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Keith T. updated status

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Keith T. added photos to project 'MoodCaptain' Wearable Emotion Manager

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'MoodCaptain' Wearable Emotion Manager

So, having slipped on your 'MoodCaptain', you day gets instantly better.....Feeling a bit flat after the weekend? - "How about this morning, we add your favorite glazed Donut, to your drive-through order and maybe a box for your team"....Feeling elated after winning that contract? - 'Why don't I see if we can get in for an early dinner at the new place you tagged the other day?"...You'll never know how you managed without 'MoodCaptain'

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Keith T. created project 'MoodCaptain' Wearable Emotion Manager

Medium 2b541ad9 6505 40c5 a4cd b6fb739b690f

'MoodCaptain' Wearable Emotion Manager

So, having slipped on your 'MoodCaptain', you day gets instantly better.....Feeling a bit flat after the weekend? - "How about this morning, we add your favorite glazed Donut, to your drive-through order and maybe a box for your team"....Feeling elated after winning that contract? - 'Why don't I see if we can get in for an early dinner at the new place you tagged the other day?"...You'll never know how you managed without 'MoodCaptain'

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About

I am a DX Strategist and part of the Intel Developer Zone Community Team. My role is to provide developers with the information and skills needed to produce great user experiences across a broad range of device types and operating systems. Feel free to make suggestions or commentsโ€“ultimately, you are our users, so let me know what you think. Mail me at keith.r.temple@intel.com

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