Overview / Usage

This splash artwork aims to promote Intel's GPU launch in a creative, fantastical way.

Intel Arc builds an innovative web between the realms of gaming, digital art, and AI. Represented in this artwork are Intel Arc's four codename "characters", with Intel Alchemist at the forefront, and Battlemage, Druid, and Celestial not too far behind. Intel Arc blends the powerful tools of a GPU with a PC's integral CPU, so the powers and graphics cards held by the codenames in this artwork represent this merge of technologies. Adding the elements of a GPU to the "CPU" in front of them, the Intel Arc codenames combine technology with the tools of Intel Arc.

I wanted to create a work that would excite its future users. I acknowledged Intel Arc's significant uses, particularly in the realm of gaming, and decided on creating a video game-esque splash art. I stretched the boundaries of reality while maintaining a direct contact to Intel Arc, with a GPU depicted in the artwork. Intel Arc represents a path to explore, to imagine, and to innovate. The themes of this splash artwork resonate with those of Intel Arc.

Methodology / Approach

Gathering a color palette directly from the Intel Arc webpage, I drew inspiration from their distinct use of vibrant pinks, purples, and blues to simultaneously differentiate and blend the Intel Arc GPU and the CPU. I also wanted to emulate the distinct textures and designs associated with Intel Arc, as well.

After watching numerous video demonstrations on how Intel Arc could be used in technology, I wanted to "personify" the Intel Arc Codenames as "game" characters, wielding the powers of the GPU. To represent the revolutionary nature of Intel Arc, I decided to depict its debut through one of the main spaces it enhances–video games. By representing Intel Arc's codenames as video game characters and creating a splash artwork, I aimed to bring Intel's GPU launch to life: to share a glimpse of its adventurous story.

I painted most of this artwork in Clip Studio Paint and continuously flipped between to Adobe Photoshop for texture and color touchups, making sure that this piece's color scheme directly resonated with that of Intel Arc's.

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Technologies Used

Intel powered laptop, Clip Studio Paint, Adobe Photoshop, Wacom Drawing Tablet