Avito Demend Prediction
- 0 Collaborators
Project status: Under Development
Overview / Usage
Avito.ru, Russia’s largest classified advertisements website, is deeply familiar with this problem. Sellers on their platform sometimes feel frustrated with both too little demand (indicating something is wrong with the product or the product listing) or too much demand (indicating a hot item with a good description was underpriced).
The challenge is to predict demand for an online advertisement based on its full description (title, description, images, etc.), its context (geographically where it was posted, similar ads already posted) and historical demand for similar ads in similar contexts. With this information, Avito can inform sellers on how to best optimize their listing and provide some indication of how much interest they should realistically expect to receive.
Methodology / Approach
Use the given features, along with new extracted features (images and NLP), form a model using machine learning to predict the advertisement demand probability.